social Media Marketing Strategy

Social media marketing: What it is and how to build your strategy

Jump into this comprehensive guide for crafting an effective social media marketing strategy from scratch. We offers insights into defining goals, selecting the right platforms, and measuring success through key metrics.

 

What is social media marketing?

Social media marketing means using social media platforms like Instagram, X (formerly known as Twitter) and Facebook to promote your brand and sell your product or service.

What's new about social media marketing in 2025?

Social media marketing is poised to get even bigger results than ever. Data from our 2024 Social Media Content Strategy Report shows consumers of all ages are engaging more than ever with brands on social media.